ITM seamlessly interfaces with your existing local load balancing and global load balancing solutions, allowing you to reduce the cost of deploying, operating, and maintaining Internet DNS traffic management systems (e.g. DNS).

Automatic Failover

ITM rapidly detects when your servers are below optimal network performance levels due to substandard Internet connectivity, network unavailability, or system outage, and instantly redirects end-user requests to the best-performing servers in optimal geographic locations. This quick failover response provides you maximum failure protection and improved response times, allowing your website to be available for viewing 24 hours a day, 7 days a week.

Global Traffic Management

ITM enables you to specify the percentage of traffic to be directed to each of your servers anywhere on the globe. It also enables traffic to be directed to our content delivery network as one of the server options. This permits you to create a load-balancing mix that considers your busiest geographic locations, times of peak traffic, and the capacity of each server. Traffic policies can be updated automatically in real-time using any appropriate application performance criteria.

Geographic Intelligence

ITM permits you to coordinate the direction and management of your traffic based on the geographic locations of your end users. By populating servers closest to your customers, you’ll reduce response times and increase the performance of your website. ITM detects where your viewers are located, down to the country or state level, and redirects traffic based on your geographic policies, operational costs, and enhanced brand equity.

ITM taps into the intelligence at the heart of Content Delivery Network services and allows you to specify precisely how end-user traffic is directed to your content and applications at data centers and servers around the world using user created policies to redirect user requests.

Customers can use ITM to:

• Split requests by percentage of traffic for global load balancing between servers, load balancers, and caching networks
• Redirect users to the nearest locations based on their geographic location
• Return the best servers by eliminating unreliable, distant, or unreachable servers, and by monitoring performance of not just the server but an entire application
• Shed traffic to any number of tiered backup servers or a third-party content delivery network during overwhelming flash crowds
• Seamlessly load-balance two Content Delivery Network services